by AWL India Pvt. Ltd.
Sep 15, 2022
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Large electrical appliances, such as refrigerators, washing machines, tumble dryers, and deep freezers are all examples of white goods. Earlier, these large goods were only available in white colour in the market. However, today you can purchase them in a variety of colours in the market, but they are still called white goods.
White goods are large appliances like Fridges, freezers, washing machines, etc. These electronic appliances are usually large in size and since most of these items are available in white colour, they are called white goods. However, brown goods, are referred to as smaller electronic items such as televisions, DVD players, speakers, home theatre systems, and other smaller electronic appliances.
Out of the total consumer durables market in India, the rural areas amount to 35% of the total market share. However, the urban areas account for 65% of the total market share. Being a rapidly growing industry, still there are numerous challenges that are being faced in the Indian consumer durable industry even today. Some of the key challenges are as follows:
In the whole Indian consumer durable industry, there is a huge rivalry among multiple competitors. Competition is even present between both, local and foreign companies. As a result, every company is spending a lot of money on their marketing campaigns to acquire more set of customers than their competitors.
Another major challenge that is being faced by the Indian consumer durable industry is the constantly Increasing prices for raw materials. These raw materials are used in making these white goods. Therefore, any increase in the price of raw materials will have a direct impact on the prices of white goods in the country. Whenever the cost of raw materials costs will rise, it will trigger and increase the production expenses simultaneously.
Every day, new innovations and technological advancements are introduced into each and every product, and every company puts their heart and soul into making a difference in its product, resulting in shorter product lifecycles. However, to survive a business must continue to innovate new features.
"AWL India gives utmost attention to the safety of White Goods in Supply Chain Needs."
AWL India is the leading warehousing and supply chain solutions providers in India. The white goods are fragile in nature and require utmost care and attention at all times. Experts at AWL India take proper safety measures while handling white goods and ensure maximum safety for the products.
AWL India has extensive expertise in handling complicated consumer durables supply chains. AWL India offers services including 3PL and 4PL logistics solutions. We offer services for white goods including warehousing and transportation of the products. By using the latest technological advancements, AWL India manages to be one of the leading warehousing and supply chain management providers in the country. We also offer robust consumer durables supply chain management solutions along with experienced professional employees and a technological backbone for your business. It is one of the most challenging consumer durables and AWL India takes care of it for your business.
The transportation of consumer durable goods is one of the most challenging parts as it requires meeting high customer demands at the right time. Having years of experience, AWL India ensures efficient and seamless supply chain operations to meet these customer demands. On the other hand, white goods are usually moved in large cargo containers and AWL India, being one of the largest tech-based logistics companies provides experts that have the experience and knowledge to handle all the consumer durable logistic needs. AWL India also offers reverse logistics solutions while ensuring the safe delivery of high-value white goods.
Determining the warehousing facility for consumer durable items can be a challenging task as it can have a direct impact on the profit margins in this highly competitive market. AWL India understands the challenges involved and provides efficient storage and distribution solutions. AWL India uses advanced technology for automated authentication & traceability of consumer durables goods. Since these goods hold a high value, any mistake in the warehouse can be expensive. Keeping that in mind, AWL India uses fully & semi-automatic material handling equipment in their warehousing facilities to ensure the safety of the goods. Moreover, AWL India uses an effective warehouse management system that enables your business to plan and optimise inventory and distribution of white goods efficiently to meet the increasing customer demands. It also ensures immediate processing of the WMS information to increase & decrease the flow of distribution in the fluctuating demand market.
Export/Import of consumer durable goods does not always mean the transportation of finished goods but also includes the transportation of raw materials and semi-finished items. With several years of experience in the industry, AWL India has knowledge of international freight forwarding and thus ensures the complete safety of white goods. There are a lot of processes in the export/import of consumer durables that AWL India takes care of, like air freight, sea freight, and customs clearances. With services ranging from customs documentation and examination of shipments to customs clearances and receiving goods, AWL India takes care of them all. Similarly, for the sea freight facility, AWL India offers port-to-port and cross-docking services while also ensuring Import and Export cargo handling & consolidation for the air freight services of white goods. This way, AWL India enables you to gain a competitive edge over the complex market competition.
The movement of goods within the manufacturing plant can be a challenging task, as it can have a direct impact on the cost of the product. The movement of raw materials from storage place to production and then moving finished goods back from production to the storage or outside the production facility are all types of in-plant logistic operations. Any movement or transportation of raw, semi-finished or finished goods within the facility, is regarded as in-plant logistics. AWL India helps businesses in creating an optimised & systematic layout that is present within the production facility to ensure smooth goods movement throughout the entire premises. Moreover, the handling and storage of goods are also a part of in-plant logistics. AWL India has proven to be a reliable partner for the in-plant logistics of several prominent consumer durables firms and has the market experience and knowledge to deliver optimum results when it comes to the transportation of white goods.
